Consistent use of our design patterns, logos, and other assets helps people easily identify Margo-branded properties and protects our trademarks. It is important that marketing materials comply with these standards and use assets correctly. Please note that any and all use of Margo’s trademarks must comply with Joint Development Foundation’s Trademark Usage Guidelines in addition to these visual branding guidelines.
Our logo is our flag. It represents us as an organization, the amazing people who work here, the open source communities we collaborate with and the members who support us. It is important that it is always used the right way so that people are able to identify us at a glance.
This is our primary logo and should be used wherever possible.
The secondary logo is used for CNCF events and large format collateral.
In the instance where the full-color logo can not be used, there are two variations available.
In the instance where the primary lockup alignment is not centered with standalone text for website use purposes, the iconmark and wordmark can be displayed as separate assets where they can be center-aligned with the corresponding text. Please contact operations@margo.org with questions.
We rather like our Margo logo, so please don’t change it! Here are some hints for how to display the Margo logo and guidelines for what is and is not acceptable.
Always preserve clear space around the Margo logo. It is required to provide clarity and breathing room.
Changing the logo color is strictly not permitted. The Margo logo should be used in its full color option or all-black or all-white when required.
Changing the Margo logo elements is strictly not permitted.
Scaling or stretching the Margo logo away from its normal proportions is strictly not permitted.
HEX: #00358C
RGB: 0 53 140
CMYK: 100 90 15 4
Pantone: Reflex Blue C
The modern, clean look of sans serif font IBM Plex Sans represents Margo’s character. This font has a neutral, bold yet friendly appearance and has a full range of weights and styles that have been optimized for web and mobile.
IBM Plex Sans Bold is typically used for headlines.
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ABCDEFGHIJLMNOPQRSTUVWXYZ
1234567890!$%&@
IBM Plex Sans Regular is typically used for body.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJLMNOPQRSTUVWXYZ
1234567890!$%&@
